Responsible Tourism Tanzania (RTTZ) has developed a set of standards for Responsible Tourism in Tanzania.  With future plans of having RTTZ formally recognized’ and even accredited by Global Sustainable Tourism Council (GSTC), The standards have been written in line with those of the GSTC, giving any RTTZ certified Tanzanian company the same international repute.

The certification system using the standards has four levels or steps.  The steps have been designed to push for continuous improvement. Once you have been certified at the entry level you can move up and gain the next and next steps ending up finally with all the RTTZ certification logos.

Each step will guide the organization toward becoming not only a matured enterprise in terms of responsibility but a role model for others. The requirements for SEED, SAPLING, and TREE levels have already been developed with the FLOWER requirements in the process, to ensure that we move slowly and get it right.

The SEED, SAPLING and TREE requirements are available on the website and show what is needed for the document review and what will be checked by an RTTZ auditor. Click here to view the criteria>

RTTZ  invite all organizations, those who are either just beginning down the certification process as well as those who have already acquired several ecotourism labels, to participate and support Tanzania’s own responsible tourism label.

Triple Bottom Line- “Doing well by doing good” or “Where a company examines the social, environmental, and economic effects of its performance on the wider society and begins to improve its performance and reports publicly on progress.”

The first and second level of certification will require the tourism company to conduct a self-assessment followed up by an independent external audit.   The last two steps or levels will only require an independent third party to audit the establishment.


The first entry-level accreditation offered.  The criteria within this level illustrate the company’s initial interest in adopting the triple bottom line approach. These initial criteria introduce the framework for responsible management and policy development, as well as prepare the member to plan and monitor their overall impact. This initial step plants the seed for a responsible business future.


The company has taken on the principles of a triple bottom line approach and has now started to incorporate these into their day-to-day actions and communication. The training of employees has now been implemented, and systems are being developed to record and report to directors and to the public the company’s policies and impacts.


Having operated for a period of time, the member can now prove that their working culture and daily operations are fully integrated into a sustainable and responsible management approach.  Systems are in place to monitor and redirect the operations and all the employees understand the triple bottom line approach.  This step forms the core of the company culture.


Now as a role-model in responsible tourism, the member can demonstrate appropriate actions, disseminate information, and ultimately change their surrounding environment, build a clientele, and urge suppliers and partners to adopt similarly responsible practices.


Responsible Tourism Tanzania and Travelife for Tour Operators and Travel Agents share a common interest towards promoting sustainability and social responsibility within the travel sector and recently launched the Certification Program for Tour Operators which is now available and ready to offer the services in Tanzania.

The Certification program rules the co-operation on the Travelife training and management system for tour operators and Responsible Tourism Tanzania Certification Program and does not consider the Travelife system for hotels, which is managed by ABTA, the British Travel Association.


Travelife is a fair and affordable system which helps tour operators and travel agencies to manage and improve social and environmental impacts by complying with sustainability criteria. Ultimately, when a company meets the requirements, it will receive a Travelife award. To support you on your road to sustainability, Travelife offers a wide range of services which include training, management, planning, and reporting and B2B tools.

Operating your business in a socially and environmentally friendly manner makes good business sense!  Both consumer and business demand for responsible products is growing and the public wants to know how you manage your business.

Companies ready to get to work towards sustainability will, therefore, score better on customer satisfaction, staff motivation and business efficiency with positive effects for their competitive advantage.

Sustainability management is all about commitment and consistent sustainable business practices. This includes your products, how you monitor and manage your impacts, and how you support your suppliers on their road to sustainability.

Click here to learn more and view the criteria >

7 Responses to Certification

  1. Very worthwhile initiative!

    Chumbe Island Coral Park will most probably jump all the stages and become a “Fruit”, as we are already certified by the Global Ecosystem Reserve / Long-run_destination certification scheme of the Jochen Zeitz Foundation, see http://www.zeitzfoundation.org and http://www.thelongrun.org

    A small note: please include the Tanga Tourism Network Association (TATONA) among the list of existing tourism bodies in your application form, thanks!

    • says:

      Thanks for the comment, we are only launching the SEED and SAPLING levels to start with, will let you know when this all gets going. Will update our website shortly.

    Tanzania, farmed for the abundance and diversity of its wildlife and for some of the most spectacular scenery on Earth, has long been considered one of the worlds’s a most attractive …tourist destination. Our country is equally well known for its warm and welcoming people, and it is they who have made Tanzania a leader in the fastest-growing sector of the travel industry: cultural tourism. Tanzania has become a cultural- tourism showcase, drawing observers from many countries in central and southern Africa to see how we’ve developed our programs. The “secret” to our success can be stated simply: empower the people. Our programs are locally organized and locally run. The biggest and most successful of our cultural- tourism projects has been in the Usambara. For several years now, the grassroots organization Friends of Usambara society has been guiding the development of cultural tourism in the usambara, centered on Lushoto. The people of Lushoto District founded Friends of Usambara in 1997 with start-up technical help from the Netherlands Development Agency (SNV), through the cultural Tourism program. The Friends of Usambara have developed tours and activities for visitors, assisted in training and supervision of guides, and worked at promoting the Usambara to potential visitors. As in Tanzania’s other cultural – tourism projects, the costs are kept to the minimum. The small fees remunerate the guides and a portion goes for village development in the Usambaras. So come see for yourself. The people of Tanzania welcome you, and it is my pleasure to join the Friends of Usambara Society in inviting you to get acquainted with the people of The Usambaras and their cultural.

    Yassin Madiwa
    Program Coordinator
    Friends of Usambara Society
    Cell +255 787 094725
    Website: http://www.usambaratravels.com
    Friends of Usambara is impowering our school kids to change the world into green under the launched program given name as School green campain by Friends of Usambara!! Come and join this effort of changing the world into green!! Karibu Usambara Mountains

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